Roger Martin is Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2017, he was named the #1 Management Thinker in the world by Thinkers50, which biennially does the definitive global ranking of business thinkers. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. His newest book is When More is Not Better: Overcoming America’s Obsession with Economic Efficiency (Harvard Business Review Press, 2020) He has published 11 other books, including Creating Great Choices with Jennifer Riel (Harvard Business Review Press, 2017), Getting Beyond Better with Sally Osberg (Harvard Business Review Press, 2015) and Playing to Win with A.G. Lafley (Harvard Business Review Press, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 26 Harvard Business Review articles. Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, Ford Motor Company and IDEO.